colors-copyLow-Tar, Light, Mild, Ultra Light

Beginning in the 1970s, so-called light, mild, and low-tar cigarette brands were heavily marketed. Most consumers of these brands falsely assumed that they were getting less tar and nicotine because the package label was required to carry tar and nicotine figures that used the Federal Trade Commission (FTC) standardized testing method.

Most consumers of these brands falsely assumed that they were getting less tar and nicotine because the package label was required to carry tar and nicotine figures that used the Federal Trade Commission (FTC) standardized testing method.

Marlboro Lights 1972

Marlboro Lights 1972

Carlton Ad - 1981

Carlton Ad – 1981

Camel Lights - 1977

Camel Lights – 1977

Cambridge Ultra Low Tar Ad -1981

Cambridge Ultra Low Tar Ad -1981

Newport Lights – 1977

Now - 1980

Now – 1980