Cigarette companies use websites to register new users under the guise of age verification, and capture personal information to use for marketing programs. A study found that of the top representative cigarette brands there were 238 Facebook fan pages, 46 cigarette brands identified on Wikipedia, and over 120,000 pro-tobacco videos on YouTube associated with 61 cigarette brands. (1)
1 Exploring how the tobacco industry presents and promotes itself in social media.
Liang Y1, Zheng X, Zeng DD, Zhou X, Leischow SJ, Chung W.