Today, tobacco companies spend the bulk of marketing dollars at retail stores with price discounts, prime product placement to attract buyers, and in-store advertising. Lower prices mean more sales and more consumption. Price promotions like “buy-one, get-one free,” and the rise of discount brands like GPC, Basic, and Pall Mall cigarettes, helped to dissuade current tobacco users from quitting and help to entice new customers to purchase products.
Tax, price and cigarette smoking: evidence from the tobacco documents and implications for tobacco company marketing strategies. Tob Control 2002;11:i62-i72 doi:10.1136/tc.11.suppl_1.i62
F J Chaloupka, K M Cummings, CP Morley, JK Horan.