Brown and Williamson sold every pack and Carton of Raleigh cigarettes with coupons through the 1960s and 1970s.  Raleigh, and later Belair smokers, could collect B&W Coupons in exchange for gifts that could be ordered through the Brown & Williamson Premium Plan catalog. Later, Philip Morris and R.J. Reynolds would create similar loyalty programs using Marlboro Miles and Camel Cash.raliegh-coupon

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The “Virginia Slims Book of Days” calendar could be obtained by mailing a $1.00 check to Virginia Slims and enclosing two labels from any packs of Virginia Slim cigarettes.

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