Brown and Williamson and R.J. Reynolds offered VW Beetle owners “a free paint job that dramatically increases the value of their vehicle in most instances.” Drivers received a monthly driver payment and had the opportunity to earn even more cash through participation in promotional activities. “Most importantly, KOOL Beetleboard drivers enjoy the constant excitement of becoming the instant center of attention whenever and wherever they drive their KOOL Beetleboard!”
More Beetleboard background:
Documents show that Beetleboards were used to target young people at colleges and other venues.
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